Tuesday 25 February 2014

Microsoft plans to develop low-cost smartphones to tap emerging markets ,Under CEO Satya Nadella,




Microsoft, under new CEO Satya Nadella, will accelerate a push into mobile software, joining forces with hardware manufacturers and Qualcomm to develop cheaper phones for emerging markets. 

Microsoft said it is working with Qualcomm on a low-cost phone design that developers and handset makers can use to build their own devices, and added partners including Lenovo can use it to make Windows smartphones. 

Nokia, whose mobile- phone business will become part of Microsoft, also unve .. 

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Trailing Apple and Google in more sophisticated devices, Microsoft is now trying to build market share for its Windows operating system from the bottom up. Cheaper smartphones mean consumers in less-developed countries will have a chance to use the internet for the first time, a fastgrowing market that's also attracting rivals such as Google, maker of the Android operating system. "Microsoft can be more healthy by widening our ecosystem," Joe Belfiore, a Microsoft vice president, said at the Bar .. 


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